Pure Play Kids is an exciting new company that grew out of Mike and Tania Grant's personal quest to find the best possible playthings for their own kids. After examining every aspect of the children's products industry, it became clear that much was wrong with how children's products are designed, manufactured, marketed, sold, used, and discarded in the United States. Pure Play Kids was formed to fundamentally improve the marketplace for children's products and to provide parents with superior choices for raising their own families. Through Pure Play Kids Trunk Shows, we bring the best into your homes!
Pure Play Kids is all about fun, but we are extremely serious about our Pure Play Kids Values:
Play Power. Play is the work of children, and toys are the tools. Play is sacred, and toys should be cherished. Through unstructured play we nurture our imaginations and develop emotionally, socially and cognitively. Pure Play Kids stands for toys that are kid-powered (not battery-powered), open-ended (not pre-programmed), and will grow with kids (allowing parents to buy better, not buy more). Of course, our toys are also all about FUN!
Integrity. We have a responsibility to our children, our people and our planet. We sell wooden, recycled and other natural products wherever possible; such products are kinder to our world and safer for our children. Pure Play Kids does not market to kids through advertising, licensed characters, film tie-ins, or noise- and light-starting buttons marked "Try Me!" All Pure Play Kids products are made in the USA or Europe to ensure product quality, product safety, the dignity and freedom of workers, and stricter environmental standards. It's about giving our kids their best possible world, after all.
Quality Products. Pure Play Kids adheres to the strictest American and European standards. Our products are constructed of safe, durable and non-toxic materials. Our toys last longer - both physically and in terms of maintained interest - than plastic toys, so they won't end up in a landfill in months. Our toys also pass the Living Room Impact test: they will look far better occupying all rooms of your house than will plastic toys.
Powerful Network. Parents turn to other parents for trusted advice about what's best for their kids. Pure Play Kids is focused on connecting great parents with great ideas and products - and a great opportunity. Our supportive and knowledgeable network also allows parents to express themselves through social entrepreneurship, while still being able to spend quality time with loved ones and friends. Come Play with Us!
