Pure Play Kids is an exciting company that grew out of Mike and Tania Grant's personal quest to find the best toys for their own kids. After examining every aspect of the children's products industry, it became clear that much improvement was needed in the way children's products are designed, manufactured, marketed, sold, used, and discarded in America. Pure Play Kids was created to improve the marketplace for children's products and to provide parents with better choices for raising fun and creative families!
Besides fun, what is Pure Play Kids all about?
Play Power: Play is the work of children, and toys are the tools. Play is sacred, and toys should be cherished. Through unstructured play we nurture our imaginations and develop emotionally, socially and cognitively. Pure Play Kids stands for toys that are kid-powered (not battery-powered), open-ended (not pre-programmed), and will grow with kids (allowing parents to buy better, not buy more). Of course, our toys are also all about FUN!
Integrity: We have a responsibility to our children, our people and our planet. We sell wooden toys, recycled and other natural products wherever possible; such products are kinder to our world and safer for our children. Pure Play Kids does not market to kids through advertising, licensed characters, film tie-ins, or noise- and light-starting buttons marked "Try Me!" All Pure Play Kids toys are made in the USA or Europe to ensure product quality, product safety, the dignity and freedom of workers, and stricter environmental standards. It's about giving our kids their best possible world, after all.
Quality Products: Pure Play Kids adheres to the strictest American and European standards. Our products are constructed of safe, durable and non-toxic materials. Our toys last longer - both physically and in terms of maintained interest - than plastic toys, so they won't end up in a landfill in months. Our toys also pass the Living Room Impact test: they will look far better occupying all rooms of your house than will plastic toys.
