Pure Play Kids offers one of the largest selections of battery-free, TV-free, creative playthings in the USA. We have a sharp focus on creativity, safety and natural materials. So whether you seek wooden toys, cloth dolls, natural teethers, Waldorf toys or the perfect baby gift, Pure Play Kids has you covered. Additionally, Made in America toys are the bulk of our offering, and the remainder are fine European toys.

Kid-powered is the term we use to describe our products. Let kids provide the motion, sounds, storyline and characters that drive the toys – not vice-versa – and witness a flourishing of imagination, confidence and skills. Always remember as your shop for toys here and elsewhere: a great toy should be 90% kid and 10% toy.

-Tania & Mike Grant Founders